Hi, I’m Sejin.

As a dedicated design thinker, I aim to create meaningful impact through extensive research and empathetic strategies. I use a mixed-methods approach to understand human behavior in healthcare, e-commerce, education, and humanitarian sectors.

Featured Works

Identify Opportunities to Enhance Website Conversion Rates

Evaluative E-commerce Usability Testing

To address stagnant conversion rates, we conducted usability testing to identify key issues in navigation and sign-up processes, leading to recommendations for unifying product collections, simplifying content, and enhancing interactivity to boost conversions.

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Benchmarking Successful Systems to Create International-Level Programs

Evaluative Education Lit.Review In-Depth Interviews

Conducted an international comparative study of seven countries' technical and vocational education and training (TVET) systems, utilizing stakeholder interviews to create actionable recommendations for a non-profit educational organization to integrate global best practices, elevate teacher training, and optimize curriculum standards.

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Reorient Brand Strategy by Discovering the Customer Expectations

Generative E-Commerce Market Research User Interviews

To accelerate customer growth, this project focused on identifying customer purchasing needs through market research, competitive analysis, and customer interviews. Leveraging these insights, we conducted brand mood consulting and refined the brand strategy to align with customer expectations, leading to increased website engagement and a rise in active users.

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Understand Patient Behaviors in ICU Experience

Generative Healthcare Mixed Methods

This project aimed to identify patient needs in the Intensive Care Unit (ICU) by exploring patients’ behavioral patterns and interactions. Through mixed methods including secondary research, SME interviews, in-depth interviews (IDIs), surveys, and observation studies, key insights were gathered to improve patient care.

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Create Educational Program for Refugee Women during Pandemic

GenerativeHumanitarianEthnographic Research

Redesigning the website to boost conversion rates. Through usability testing, we revealed how customers interact with the site and the challenges that hinder them from making purchases and signing up. With the results, we addressed the key pain points through redesign.

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